Setting Sail: Why India’s “Indicorn” Model Could Outshine Unicorn Chasing
For years, the startup world has been obsessed with unicorns—those mythical $1 billion-valued companies that glitter like gold in investor pitch decks. But in India, Kunal Bahl, the co-founder of Snapdeal and Titan Capital, is steering the conversation toward a new horizon: “Indicorns.” These aren’t just wordplay; they’re a radical rethink of what success looks like in a market as vast and complex as India’s. Forget Silicon Valley’s playbook; Bahl’s vision prioritizes profitability, sustainability, and local impact over vanity metrics like valuation. With 187 homegrown Indicorns already generating over $1 billion in cumulative revenue and creating 92,000+ jobs, this model isn’t theoretical—it’s a liferaft for India’s economic future.
The Unicorn Mirage: Why Global Metrics Don’t Fit India
The unicorn obsession has its roots in the U.S., where venture capital flows like cheap margaritas at a Miami beach club. But India’s market is a different beast. Here, rapid scaling often collides with regulatory hurdles, diverse consumer preferences, and capital constraints. Bahl argues that chasing unicorn status can lead to “valuation hangovers”—startups burning cash to hit growth targets, only to capsize when funding dries up (remember WeWork’s shipwreck?).
Indicorns, by contrast, are built for Indian waters. Take Zerodha, a bootstrapped brokerage giant with profits higher than many unicorns, or Mamaearth, which prioritized unit economics before its IPO. These companies prove you don’t need Silicon Valley’s playbook to thrive. As Bahl notes, “A $1 billion valuation means little if you’re leaking rupees.”
Anchoring in Profitability: The Indicorn Advantage
While unicorns often prioritize “blitzscaling,” Indicorns focus on three anchors:
Beyond Economics: The Ripple Effects of Indicorns
The Indicorn model isn’t just about balance sheets; it’s a social contract.
– Stemming Brain Drain: When startups like Razorpay (valued at $7.5 billion) choose Bangalore over Silicon Valley, they keep talent onshore. No more “flipping” companies to foreign entities—a win for India’s innovation ecosystem.
– Sustainability as Standard: Unicorns often externalize costs (think Uber’s driver wages). Indicorns like ReNew Power bake sustainability into their DNA, aligning with India’s net-zero goals.
– Resilience Against Global Shocks: Foreign-funded unicorns wobble when Fed rates rise. Indicorns, reliant on local capital and customers, are less exposed. During the 2022 funding winter, India’s profitable startups sailed smoother than their cash-burning peers.
Docking at the Future: India’s $5 Trillion Compass
Kunal Bahl’s Indicorn vision isn’t about rejecting unicorns—it’s about widening the harbor. As India aims for a $5 trillion GDP, it needs companies that don’t just float on VC hype but are seaworthy for the long haul. The 187 Indicorns today are just the first fleet; their focus on jobs, profits, and local roots could chart India’s course past the rocky shores of global volatility.
So, investors, founders, and policymakers, take note: The next decade belongs not to unicorns chasing rainbows, but to Indicorns building lighthouses. All aboard?